‘Every Reason To Celebrate’ Creating an editorial countdown to retail joy.

It’s hard to argue Dubai’s reputation as a shopper’s paradise - a destination of deals and an oasis of retail therapy.

What noted shopping mall chain Festival City sought was establish itself as the capital of that utopia.

And to do that, we wanted to create a campaign that stayed true to the mall’s namesake of festivity and celebration - that unique brand of joy that only comes from stepping into your favourite stores.

So came to life a campaign that listed out all these ‘Reasons To Celebrate’, tapping into a human desire to escape and experience rich moments of celebration, brought to life.

Shot wide, wide-eyed and with a touch of whimsy, we worked with the region’s most recognised fashion photographer to showcase our shoppers spending their day within our wondrous walls.